In this special episode of the *storytelling with data* podcast, Cole celebrates the 10-year anniversary of her best-selling book, *storytelling with data: a data visualization guide for business professionals*. She shares exciting updates about the newly released 10th Anniversary Edition—including refreshed visuals, updated examples, and new bonus content—along with an invitation to a live virtual event on December 2, 2025.To mark the occasion, Cole reads aloud Chapter 7: *Lessons in Storytelling*—a fan-favorite chapter that explores how story structure can be used to create more compelling data communications. From Red Riding Hood to Aristotle to Robert McKee, this episode blends timeless storytelling wisdom with practical techniques for structuring business presentations, building narrative flow, and engaging your audience through conflict, clarity, and repetition.Whether you're crafting a dashboard, pitching a recommendation, or designing a presentation, this episode is packed with strategies to help you move beyond showing data to telling *a story with data*.🔗 Get the 10th anniversary book: storytellingwithdata.com/SWD10🔗 Join Cole's live virtual mini-workshop (Dec 2): storytellingwithdata.com/swd10register🔗 Listen to the Before & After audiobook: rbmediaglobal.com/audiobook/9781663755681/