In this episode, Chris Baxter joins us to share his expertise on how self-caterers can streamline operations, boost occupancy, and maximise profits. With years of experience helping short-term rental owners overcome common challenges, Chris provides invaluable tips for those looking to improve efficiency and create memorable guest experiences.

Key takeaways:

1. Understand your market with data
   Leverage local market data to understand booking trends, such as the length of stays, occupancy rates, and demand fluctuations. With this insight, you can adjust your pricing and availability to fit the needs of your area. Use tools to gather key data, but the most important part is to act on what you learn.
2. Maximise revenue with upselling
   Are you offering extra services or products to your guests? There’s revenue to be found in small upsells like early check-ins, late check-outs, or pet fees. You can also consider partnering with local businesses to offer unique experiences like guided tours or dining vouchers. Upselling doesn’t stop at the point of booking – continue offering value before and during the guest’s stay.
3. Make the most of shorter booking windows
   With guests booking closer to their travel dates and staying for shorter periods, you need to be prepared to fill those gaps. Focus on creating offers that attract last-minute bookings or midweek stays, and review your pricing strategy to make the most of each booking, even if it’s brief.
4. Choosing the right property management system (PMS)
   Not all PMS platforms are the same, and choosing the right one for your business is crucial. Look for a PMS that offers flexibility, integrates well with other tools (like payment processors or channel managers), and supports automating repetitive tasks without compromising guest experience. Ensure it’s adaptable to your specific needs, but don’t overload on features you won’t use.
5. Personalise guest communication
   It’s easy to automate communication, but personalisation is key. Tailor messages to each guest, whether it’s welcoming them back or acknowledging a special occasion like an anniversary. Thoughtful, timely communication can build stronger guest relationships, boost loyalty, and lead to better reviews.
6. Stay on top of regulations and be proactive
   The short-term rental industry is evolving quickly, and regulation is increasing in many areas. Make sure you stay compliant with local laws by joining industry associations and keeping yourself informed. Associations can provide valuable resources, training, and support to help navigate changing regulations. Being proactive not only protects your business but can also help you stand out as a professional operation.

Links mentioned in the episode:

• Super Control’s website: www.supercontrol.co.uk
• Super Control events: www.supercontrol.co.uk/events
• Association of Scotland’s Self-Caterers (ASSC): www.assc.co.uk
• Professional Association of Self-Caterers (PASC): www.pascuk.co.uk
• Irish Self-Catering Federation: www.iscf.ie

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