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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Straight to Voicemail, host Amanda Smith taps Nicole Warshauer, a marketing expert, about what it takes to create smarter content that builds trust, especially in complex industries like healthcare, finance, and ed-tech.
Nicole highlights her approach to content, emphasizing the importance of authenticity and simplicity. She shares her insights on how to truly understand and connect with your community, and why it's essential to create content that resonates and fosters trust at scale.
In this conversation, you’ll learn about:
- The power of community-first content
- How to simplify complex messaging while staying authentic
- The critical role of building trust through evidence-based, human-centered content
- Why patience is key in content creation and community-building
Jump into the conversation:
(00:00) Meet Nicole Warshauer
(00:10) What "smart content" really means
(01:20) The importance of understanding your community
(02:45) Simplifying content without losing authenticity
(03:11) Building trust with evidence-based, human content
(04:18) The key to patience in content creation
73 episodes
