In this episode of Strap on Your Boots, I dive into the harsh realities of startup failure and the critical mistakes that lead to it. With 90% of startups failing, I break down the biggest reasons why, from ignoring market demand and running out of money to co-founder conflicts and poor customer engagement. Using real-world examples, I highlight what went wrong and how you can avoid the same fate. I also share lessons from my own AI B2B SaaS startup, Vengo AI, on how to stay lean, validate ideas, and build a product people actually want. If you’re an entrepreneur looking to beat the odds, this episode is packed with no-nonsense advice to help you succeed.