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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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“Do you ever find that those who are reaching out to you are not your ideal client…? If this is happening to you, then it’s probably because your message was not clear in your marketing.”
—Dee Boswell-Buck
Nobody knows your business like you…
…but if you don’t clearly convey who you are, what you offer, and who you serve online, how can you find dream clients and grow your audience?
When I started my business, I booked consultations with potential clients only to find that there was often a disconnect between the services they expected and what I offered.
I knew my business better than anyone, but I also knew that I needed to be clearer in communicating my marketing message online to reach my target audience.
How did I do this? By using creative online strategies!
In this episode of Strategize Your Business Online, I share the four questions I asked myself to make sure my online content landed at the feet of my ideal audience — and converted into collaborations, leads, and sales!
Press play to connect with your dream clients using clear online messaging!
In this episode, you’ll discover:
- Misconceptions about online marketing — that being follower-rich doesn’t mean you’re going to be rich!
- That you need a tagline to focus on what you want to be for your dream clients
- Why streamlining your online services and offers will create more leads, not less!
Looking for more ways to strategize your business online? Subscribe to the podcast, and rate and review!
Highlights:
01:38 Crystal clear messaging
02:53 My journey
06:18 What do you want to be for your dream clients?
07:32 Streamline your services
08:44 Clean your online spaces
09:34 Behind the scenes
10:19 Recap
11:16 Homework — try these strategies and connect with me!
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 episodes
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