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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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“Your business needs to be on social media.”
- Dee Boswell-Buck
What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?
The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.
Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post.
So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started!
In this episode, you’ll discover:
- How I transform my audience’s 5 biggest challenges into social media content
- How to use Google to generate timely and relevant topics for your blog posts, social media content, and podcast episodes
- How to use hashtags effectively on social media platforms in order to boost your traffic
Highlights:
00:01 Intro
01:31 Be aware of questions
02:42 “How do I use hashtags correctly?”
04:43 “Should my business use LinkedIn?”
06:17 “How often should I post on social media?”
07:22 “Is blogging dead?”
08:30 “Does my business need social media?”
10:20 Recap
Links:
Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 episodes
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