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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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“I love doing on-site shoots… Sometimes, showing how people get things done, depending on the nature of their business, is very important to them telling their story.”
- Sheldon Isaac
They say that a picture is worth a thousand words — but what does that mean for your bottom line?
Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, helps entrepreneurs and business owners enhance their marketing and deepen their connection with their audience through branding photography and professional headshots.
“Most people I deal with have never had a professional photoshoot before. The most professional thing was them sitting down in grades 1-9 saying ‘cheese!’ with the school photographer,” Sheldon says. “So, because they haven’t done that before, they don’t know what’s involved.”
Press play to learn what goes into planning a professional photoshoot for businesses, how to get the most value from your shoot, and when business owners should consider investing in professional headshots.
In this episode, you’ll discover:
- What goes into impactful and effective brand photography — and how it will improve your professional online presence
- The 2 biggest missed opportunities when it comes to how business owners use their photos online
- The types of professional videos that can help you polish your image and push the needle in your business
About Sheldon Isaac: Sheldon Isaac is a professional photographer serving Ajax, Pickering, Whitby, Durham Region, and the Greater Toronto Area in Ontario, Canada. He specializes in capturing the moments that matter through fun, stress-free, and efficient experiences, whether doing wedding photography, corporate photography, headshots, or family portraits.
Highlights:
00:01 Intro
01:37 Meet Sheldon Isaac
04:15 Sheldon’s entrepreneurial journey
07:24 From side hustle to all-in
10:17 Investing in headshots
12:35 Most popular services for businesses
13:49 Shoot preparation & planning
18:42 Biggest missed opportunities
20:48 LinkedIn, Instagram & TikTok
27:26 Doing the dance
29:17 Sheldon’s hashtag
30:58 Top lessons learned when working with Sheldon
35:47 What’s on the horizon?
Links:
Sheldon Isaac
https://ca.linkedin.com/in/sheldonisaac
https://www.linkedin.com/search/results/content/?keywords=%23GrowWithPhoto
https://www.instagram.com/sheldonisaacimages
https://twitter.com/shel_isaac
https://www.facebook.com/sheldonisaacimages
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 episodes
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