Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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950: Your Audience Is Craving Dopamine, Not Information
Manage episode 481289238 series 1332532
Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now.
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Connect with Abagail
People aren’t just looking for educational content anymore; they’re looking for emotional connections that make them feel something in the moment. Whether it’s overcoming boredom, finding entertainment, or feeling a sense of belonging, social media is all about emotional satisfaction. It’s time to adapt to these shifts and create content that resonates on a deeper, emotional level.
Episode Highlights
What is Dopamine? [0:02:26]
Do Dopamine Dressing — But Make It Content [0:03:40]
Not Everyone Needs To Be Your Ideal Client [0:05:40]
Your Life Doesn’t Need To Be Interesting (Or Perfect) [0:06:39]
Decide Who Should Consume Your Content [0:12:48]
Build Your Dopamine Content Closet [0:14:23]
Our Sponsor:
FreshBooks get 50% off for 6 months
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
957 episodes
Share
Manage episode 481289238 series 1332532
Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now.
Join The Co-op - The Membership for Online Businesses
Connect with Abagail
People aren’t just looking for educational content anymore; they’re looking for emotional connections that make them feel something in the moment. Whether it’s overcoming boredom, finding entertainment, or feeling a sense of belonging, social media is all about emotional satisfaction. It’s time to adapt to these shifts and create content that resonates on a deeper, emotional level.
Episode Highlights
What is Dopamine? [0:02:26]
Do Dopamine Dressing — But Make It Content [0:03:40]
Not Everyone Needs To Be Your Ideal Client [0:05:40]
Your Life Doesn’t Need To Be Interesting (Or Perfect) [0:06:39]
Decide Who Should Consume Your Content [0:12:48]
Build Your Dopamine Content Closet [0:14:23]
Our Sponsor:
FreshBooks get 50% off for 6 months
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
957 episodes
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Similar to Strategy Hour | Online Marketing for Business Growth
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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continue reading
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