Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Panera used to dominate fast casual. Now traffic is falling and leadership is scrambling to turn it around.
In this episode, we unpack:
- How cost cutting changed salads, sides, and the in-store experience
- Why menu complexity and pricing confuse customers
- The barbell strategy Panera is betting on for its comeback
- What we’d do differently on pricing, testing, and customer research
A practical breakdown of what happens when spreadsheets win over the customer experience.
Partner Links:
- Learn more about NordStellar's Threat Exposure Management Program; unlock 20% off with code BLACKFRIDAY20 until Dec. 10, 2025
Episode Links
- Panera lost diners by cutting portions and staff. It’s reversing course to win them back (CNBC)
- Jewelry business that implemented updated pricing strategy
Chapters
- 03:16 Personal Experiences with Panera
- 06:11 Panera's Business Challenges
- 08:50 Consumer Trends and Market Forces
- 11:46 Menu Complexity and Customer Experience
- 14:48 Cost-Cutting Measures and Their Impact
- 18:38 The Role of Younger Consumers
- 21:28 Panera's Turnaround Strategy
- 24:05 Operational Challenges and Brand Management
- 27:00 Pricing Strategies and Customer Perception
- 29:56 Lessons from Other Brands
- 32:52 Thoughts on Panera's Future
- 37:13 The Barbell Pricing Strategy
- 37:55 Consumer Sentiment and Market Positioning
- Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team
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Chapters
1. S21E10: Can Panera’s Turnaround Plan Actually Work? (00:00:00)
2. [Ad] Canada Now (00:25:13)
3. (Cont.) S21E10: Can Panera’s Turnaround Plan Actually Work? (00:25:51)
635 episodes