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Panera used to dominate fast casual. Now traffic is falling and leadership is scrambling to turn it around.

In this episode, we unpack:

  • How cost cutting changed salads, sides, and the in-store experience
  • Why menu complexity and pricing confuse customers
  • The barbell strategy Panera is betting on for its comeback
  • What we’d do differently on pricing, testing, and customer research

A practical breakdown of what happens when spreadsheets win over the customer experience.

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Chapters

  • 03:16 Personal Experiences with Panera
  • 06:11 Panera's Business Challenges
  • 08:50 Consumer Trends and Market Forces
  • 11:46 Menu Complexity and Customer Experience
  • 14:48 Cost-Cutting Measures and Their Impact
  • 18:38 The Role of Younger Consumers
  • 21:28 Panera's Turnaround Strategy
  • 24:05 Operational Challenges and Brand Management
  • 27:00 Pricing Strategies and Customer Perception
  • 29:56 Lessons from Other Brands
  • 32:52 Thoughts on Panera's Future
  • 37:13 The Barbell Pricing Strategy
  • 37:55 Consumer Sentiment and Market Positioning
  • Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team

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Chapters

1. S21E10: Can Panera’s Turnaround Plan Actually Work? (00:00:00)

2. [Ad] Canada Now (00:25:13)

3. (Cont.) S21E10: Can Panera’s Turnaround Plan Actually Work? (00:25:51)

635 episodes