Why do some brands just click in your mind? In this inspiring episode of StrategyCast, you’ll learn how to engineer sticky, profitable associations for your brand and use emotional memory to power breakthrough growth!

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==Let's Break It Down==

• 05:22 Origins of Brand Association Theory
• 09:11 "Brand Ownership and Consumer Perception"
• 13:26 "Scent, Memory, and Branding"
• 16:59 Brand Recognition is a Mental Firework
• 19:06 Overcoming Brand Negativity
• 21:21 "Preserve Brand Heritage Amid Mistakes"
• 25:05 Effective Marketing Principles
• 29:05 Brand Positioning and Consumer Needs
• 32:50 Align Marketing & Sales Consistency
• 35:09 "Creating Memorable Brand Experiences"
• 40:56 "Brand Assessment Survey Online"
• 42:11 Consumer Perception Vs. Brand Identity

==Where You Can Find Us==

1. Website: https://strategycast.com/
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