What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!

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==Let's Break It Down==

• 06:59 Rethinking Brand Metrics
• 09:46 Outdated Perception of Marketing
• 12:51 Evaluating Marketing Spending and ROI
• 15:24 Managing New Product Launch Expectations
• 18:11 "Marketing's Role in Boardrooms"
• 21:09 Balancing Strategy with Quality Metrics
• 26:26 CMO Strategy: Aligning with Objectives
• 29:20 Effective One-on-One Communication
• 33:35 Fostering Innovation Through Pilot Projects

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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