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The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix

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Manage episode 469590926 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 03:19 Aligning Marketing with Business Impact
  • 09:09 Unbounce's Effective AI Integration
  • 10:29 "Data-Driven ROI Insights"
  • 13:28 Collaborative Metrics Alignment Importance
  • 17:05 Avoiding Time-Based KPI Errors
  • 21:31 Limitations of NPS in Insights
  • 25:55 Strategic Goal Setting for Investment
  • 26:35 Strategic Goal Setting Insights
  • 32:15 Principle-Based Decision Making

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

532 episodes

Artwork
iconShare
 
Manage episode 469590926 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 03:19 Aligning Marketing with Business Impact
  • 09:09 Unbounce's Effective AI Integration
  • 10:29 "Data-Driven ROI Insights"
  • 13:28 Collaborative Metrics Alignment Importance
  • 17:05 Avoiding Time-Based KPI Errors
  • 21:31 Limitations of NPS in Insights
  • 25:55 Strategic Goal Setting for Investment
  • 26:35 Strategic Goal Setting Insights
  • 32:15 Principle-Based Decision Making

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

532 episodes

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