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Using AI to Redefine Your Branding Strategy with Jennifer Clemente of D-Wave Quantum

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Manage episode 440359552 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You'll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI practices can strengthen your brand's authenticity, and get practical tips on using AI to maximize your marketing budget while delivering exceptional value.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 04:26 Adapting to AI in marketing is essential.
  • 08:41 Build rapport, show AI edits, respect expertise.
  • 09:39 Implemented AI chat tools; testing transparency, effectiveness, usage.
  • 14:44 Interviewed Jasper; gathered feedback through custom chat.
  • 17:55 Use published papers to understand emerging tech.
  • 20:26 AI starts, experts refine, diverse core team evaluates.
  • 25:34 Encourage, educate, and support workforce for AI success.
  • 26:53 Monitoring AI and DEI in customer projects.
  • 30:59 Embrace AI authentically to enhance your brand.

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

533 episodes

Artwork
iconShare
 
Manage episode 440359552 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You'll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI practices can strengthen your brand's authenticity, and get practical tips on using AI to maximize your marketing budget while delivering exceptional value.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 04:26 Adapting to AI in marketing is essential.
  • 08:41 Build rapport, show AI edits, respect expertise.
  • 09:39 Implemented AI chat tools; testing transparency, effectiveness, usage.
  • 14:44 Interviewed Jasper; gathered feedback through custom chat.
  • 17:55 Use published papers to understand emerging tech.
  • 20:26 AI starts, experts refine, diverse core team evaluates.
  • 25:34 Encourage, educate, and support workforce for AI success.
  • 26:53 Monitoring AI and DEI in customer projects.
  • 30:59 Embrace AI authentically to enhance your brand.

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

533 episodes

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