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Sometimes the simplest ideas create the biggest impact. A voice notes podcast — literally you talking into your phone for a few minutes — can deepen relationships with your audience, build trust, and even drive sales.

I first started mine as a lead magnet, but realized the off-the-cuff episodes were connecting more than the polished ones. Turns out, your audience doesn’t always want perfect — they want real.

In this episode, I break down why these short, raw audio episodes work so well, how to record them without overthinking, and what you actually need to launch one today (hint: just your phone and five spare minutes).

Takeaways

  • A voice notes podcast builds stronger audience connection because it feels personal and conversational.
  • Keep episodes short (under 10 minutes) — like a quick message from a friend.
  • Minimal gear needed: your phone + a small mic (DJI Mic or similar).
  • Skip heavy editing — authenticity > polish.
  • Use your existing feed or launch a new one with clear branding and a simple promise.
  • Treat your trailer like a movie preview — tell listeners what to expect and why it matters.
  • Use custom artwork or a naming cue (like “[Audio Note]”) if mixing with longer episodes.

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147 episodes