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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most people have branded Harvey Armstrong as "the cheater" from Made in Chelsea.
But behind the cameras is a founder who built a functional beer brand from scratch, quit a Big Four finance career at 23, and learned the hard way what fame does to your reputation, relationships, and mental health.
Harvey sits down with Matt Haycox to strip back the reality of reality TV, what’s real, what’s staged, and what the public never sees, while also walking through the real business strategy behind Prime Time Lager.
He opens up about quitting a stable accounting career, navigating backlash after public scandals, expanding a brand in a saturated beer market, and why he believes functional, “better-for-you” alcohol will be the next big wave.
If you’ve ever wondered what being on a show like Made in Chelsea actually does to your career, your bank account, your mental health, or your business, this episode tells the truth without the gloss.
Timestamps:
0:00 – Intro & Harvey’s Upbringing
3:23 – Rugby, Uni Life & The Big Four Trap
13:11 – Quitting Finance & Building Prime Time Lager
21:17 – Made in Chelsea: Pay, Staging & Behind-the-Scenes Truths
32:24 – Fame, Scandals, Regrets & Mental Health
39:14 – Building a Business: Investing, Strategy & Prime Time’s USP
47:16 – Money Mindset, Entrepreneurship & What’s Next
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🎥 Watch full episodes on YouTube: https://www.youtube.com/@strippingoffpodcast
Chapters
1. A New Kind Of Beer (00:00:00)
2. Reputation, Upbringing, And Drive (00:02:55)
3. Rugby, Resilience, And Being Cancellable (00:06:45)
4. Fast-Track Finance And PwC Lessons (00:10:45)
5. Quitting Comfort And Finding The Idea (00:16:20)
6. From Concept To Co‑Founder (00:19:40)
7. Using Reality TV As A Growth Lever (00:23:05)
8. Rules Of Promotion And Brand Workarounds (00:27:35)
9. Standing Out In A Saturated Beer Market (00:30:45)
10. Fitness, Lifestyle, And Product Fit (00:34:20)
11. Distribution, Sales, And Early Traction (00:37:20)
12. Influencers, Advertising Rules, And Risk (00:41:00)
13. Money, Success, And Decision Speed (00:44:30)
14. Mentors, Media, And Next Moves (00:48:10)
15. Vertical Integration And Hospitality (00:51:45)
16. Where To Find Primetime Lager (00:53:50)
255 episodes
