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What if one year from now you could double your prices, expand your brand, grow your Instagram from under 2,000 followers to more than 22,000, and add more than $100,000 in revenue to your business.

That is exactly what happened for my client, Dani Alvarez.

When Dani and I first met, she was a homeschooling mom of three running a small farm in Northern Colorado and posting the occasional photo on Instagram. She did not know how to post a reel. She felt stuck and overwhelmed. She wondered if Instagram was even worth her time.

Fast forward twelve months. Her videos have hit millions of views. Her business has transformed from the inside out. Her brand is clear, elevated, and profitable. And she has added an entirely new revenue stream because of her visibility on Instagram.

What You’ll Learn

[00:00] Dani’s growth from 1,800 to 22,000 followers
[00:26] Why she almost quit Instagram
[00:56] How we doubled her prices
[03:20] How Sparrow Hill Beverage Burros began
[07:05] When she saw she needed a real strategy
[08:26] What we fixed before reels
[09:21] Her first bride at the new rate
[10:49] Learning reels for the first time
[12:43] Daily reel commitment
[14:38] Facing the fear of showing up on camera
[15:58] Filtering out conflicting advice
[17:20] The reality of the first ninety days
[19:18] Her first viral reel
[24:40] Visibility driving bookings and revenue
[30:45] Unpredictable opportunities from social media
[32:05] Dani’s advice on joining Hot Reels
[34:23] Why strategy plus encouragement transforms results

Guest Bio

Dani Alvarez is the founder of Sparrow Hill Beverage Burros and Friends, a Northern Colorado wedding and events business featuring highly trained mini donkeys and farm animals. She is a former elementary teacher turned entrepreneur who built her business from a small family farm while homeschooling her three children. Dani has grown her Instagram to more than 22,000 followers, added over $100,000 in revenue in one year, and now co-runs a global coaching program for farms wanting to add luxury beverage animals to their offerings. Her work blends hospitality, joyful experiences, and intentional brand storytelling.

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118 episodes