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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If your content isn’t converting, it’s not your strategy, it’s your messaging.
In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven posts that speak directly to your ideal clients.
What You’ll Learn
[01:06] The biggest content shift happening on Instagram right now
[03:56] Why specific, story-driven hooks outperform generic how-tos
[05:44] The end of the “five tips” era and what to do instead
[08:08] A real example from my business: how I grew 20,000 followers in 30 days
[09:34] What Adam Mosseri says about shareable content and DMs
[11:53] How to write posts that get shared—and why people share them
[13:44] Coaching example: rewriting a burnout coach’s hook for clarity and impact
[15:40] How to transform a generic idea into a personal, scroll-stopping hook
[18:59] The difference between “I/me” hooks and “you” hooks (and how to use both)
[20:53] A simple storytelling prompt to create relatable, magnetic content
[22:20] How to get feedback and mentorship inside my Hot Reels content lab
This Week’s Challenge
Create one piece of content that feels personal and specific. It could be a Reel, carousel, or post that shares a true story or insight from your journey. Use the prompt: “What I wish I knew before…” and fill in the blank with a meaningful moment or decision from your business or life.
Then tag me @elizabethmarberry on Instagram—I’d love to see it and cheer you on.
Links + Resources Mentioned
Join the Hot Reels Waitlist: elizabethmarberry.com/hot — Get early access and bonuses when doors open in December.
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
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