Manage episode 494575130 series 3673605
Adam Jarrell, Partner and General Manager of American Self Storage, shares how a background in multifamily real estate shaped his approach to self-storage. From building internal tools like QuickPay links and predictive gate access analytics to adopting business intelligence platforms, Adam outlines how curiosity, data fluency, and a focus on reducing friction drive operational success across his 15+ facility portfolio. He also discusses hiring philosophies, team ownership, and the role of AI in unlocking future efficiencies.
Key Takeaways:
(04:10) Reducing friction in customer workflows improves operational efficiency.
(06:05) Facility-level data collection supports smarter staffing decisions.
(12:51) AI has the potential to automate tasks and unlock new efficiencies.
(18:31) Overreliance on historical trends can limit growth potential.
(23:58) Rate sensitivity is often lower than operators assume.
(26:32) Evaluating risk helps tailor rent increases to specific conditions.
(32:19) Behavior-based analytics can help predict customer actions.
(35:39) A strong first experience drives loyalty and repeat rentals.
Resources Mentioned:
https://www.linkedin.com/in/adamjarrell/
American Self Storage | LinkedIn
https://www.linkedin.com/company/americanselfstorage/
American Self Storage | Website
https://www.americanstoragenc.com/
“No Rules Rules” by Reed Hastings and Erin Meyer
https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860
http://make.com
http://zapier.com
https://cloud.google.com/bigquery?hl=en
https://www.microsoft.com/en-us/power-platform/products/power-bi/
https://slack.com/
https://www.uhaul.com/
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6 episodes