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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.
Key Takeaways:
(02:12) From sports radio to self-storage marketing.
(06:45) Choosing self-storage as a niche and how they partner with clients.
(11:03) Aligning marketing spend with client stabilization goals.
(13:36) What an agency should do
(16:38) Small operator case study
(18:14) The nuts and bolts of local SEO and cleaning up your “web footprint.”
(24:03) Why Google reviews matter and how to respond effectively.
(27:37) What makes a great client—and the traits that make partnerships thrive.
(32:40) Cubby enhancing their platform for better marketing results
(35:52) Website considerations for better marketing results.
(39:25) Integrity, kindness, and doing business with the right people.
Resources Mentioned:
https://www.linkedin.com/in/tylersuchman/
https://www.thestorageagency.com/
https://www.cubbystorage.com/
Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.
#SelfStorageMarketing #LocalSEO #GoogleAds #StorageAgency #StudentsOfStorage
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