Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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The Secret to Making Your Subscription Box Stand Out (Product Differentiation)
Manage episode 482197427 series 3431887
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In today’s episode of Subscription Box Answers, we’re diving into one of the most crucial topics for subscription box owners — product differentiation.
If you think you can just put a random collection of products in a box and send it out… think again.
That might have worked back in 2018, but the subscription box market has evolved.
To succeed today, you need to make your box stand out.
Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom.
That’s where product differentiation comes in.
When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts.
In this episode, I’ll explain exactly how to do it .
The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com
Chapters
1. Welcome to Subscription Box Answers (00:00:00)
2. Need vs Nice: Would Anyone Miss You? (00:01:37)
3. The Danger of Price-Only Differentiation (00:01:49)
4. Niche Down Hard for Success (00:05:00)
5. Creating Unique Value With Own Products (00:07:47)
6. Adding Meaningful Extra Benefits (00:12:50)
7. Building Habits and Emotional Connection (00:17:01)
8. Subscription Box Challenge Announcement (00:20:36)
123 episodes
Share
Manage episode 482197427 series 3431887
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In today’s episode of Subscription Box Answers, we’re diving into one of the most crucial topics for subscription box owners — product differentiation.
If you think you can just put a random collection of products in a box and send it out… think again.
That might have worked back in 2018, but the subscription box market has evolved.
To succeed today, you need to make your box stand out.
Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom.
That’s where product differentiation comes in.
When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts.
In this episode, I’ll explain exactly how to do it .
The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com
Chapters
1. Welcome to Subscription Box Answers (00:00:00)
2. Need vs Nice: Would Anyone Miss You? (00:01:37)
3. The Danger of Price-Only Differentiation (00:01:49)
4. Niche Down Hard for Success (00:05:00)
5. Creating Unique Value With Own Products (00:07:47)
6. Adding Meaningful Extra Benefits (00:12:50)
7. Building Habits and Emotional Connection (00:17:01)
8. Subscription Box Challenge Announcement (00:20:36)
123 episodes
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Similar to Subscription Box Answers
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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