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Subscription Models and Innovation with Columbia’s Rita McGrath

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Manage episode 443096425 series 2887278
Content provided by Robbie Kellman Baxter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robbie Kellman Baxter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

 To launch a successful subscription business, you need to think like an innovator. But what does that really mean?

Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.

Other links and resources mentioned:

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

  continue reading

90 episodes

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Manage episode 443096425 series 2887278
Content provided by Robbie Kellman Baxter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robbie Kellman Baxter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

 To launch a successful subscription business, you need to think like an innovator. But what does that really mean?

Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.

Other links and resources mentioned:

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

  continue reading

90 episodes

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