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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.
In this conversation, we talk about:
- The difference between a ‘Will I’ decision, and a ‘Which one’ decision.
- How to raise prices.
- Why so many product prices end in nine.
Other links and resources mentioned:
- Mark Stiving
- Selling Value by Mark Stiving
- Win Keep Grow by Mark Stiving
- Impact Pricing by Mark Stiving
- To be released soon: Power Value by Mark Stiving
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