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The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta

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Manage episode 443096453 series 2887278
Content provided by Robbie Kellman Baxter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robbie Kellman Baxter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett into a subscription platform that is obsessed with user value and not just site traffic.

Mayur is responsible to actualize Gannett’s mission to build trusted local communities where people thrive. This is not his first time driving growth among subscribers. Prior to Gannett, he was CMO of the subscription meal company Freshly and before that, Mayur was Global VP for Growth & Marketing at Spotify.

Mayur was recently named to Forbes’ list of the World’s most influential CMOs of 2021.

In this conversation, we talk about the kind of teams needed for sustainable long-term subscription success, the role of “growth” as an emerging discipline and his formula for creating a flywheel for growth that can work at any kind of company.

  continue reading

90 episodes

Artwork
iconShare
 
Manage episode 443096453 series 2887278
Content provided by Robbie Kellman Baxter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robbie Kellman Baxter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett into a subscription platform that is obsessed with user value and not just site traffic.

Mayur is responsible to actualize Gannett’s mission to build trusted local communities where people thrive. This is not his first time driving growth among subscribers. Prior to Gannett, he was CMO of the subscription meal company Freshly and before that, Mayur was Global VP for Growth & Marketing at Spotify.

Mayur was recently named to Forbes’ list of the World’s most influential CMOs of 2021.

In this conversation, we talk about the kind of teams needed for sustainable long-term subscription success, the role of “growth” as an emerging discipline and his formula for creating a flywheel for growth that can work at any kind of company.

  continue reading

90 episodes

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