What if your marketing didn’t rely on hype, perfection, or selling a fantasy—but instead on telling the honest, slightly uncomfortable truth?

In a world where we’re used to glossy promises and “this will change your life” sales pages, there’s something radically refreshing about being upfront. In this week’s episode of Success Genius, we dive into the surprisingly brilliant “anti-marketing” strategy behind Chip Drop—a company that wins customers by openly sharing the messy, inconvenient, unfiltered parts of their service.

Joined by the always insightful Mark Butler, we explore why honesty builds more trust than idealized testimonials ever could, how setting realistic expectations can eliminate refund drama, and why the best clients are the ones who know exactly what they’re signing up for.

If you’ve ever struggled with how transparent to be in your marketing, felt pressure to “prove your value,” or wished selling could feel more grounded and human—this episode will shift how you think about attracting the right people.

Topics covered in this episode include:

• Why “anti-marketing” can build more trust than polished promises
• How Chip Drop wins customers by highlighting objections instead of hiding them
• Why honest expectation-setting can eliminate refund drama altogether
• What coaching looks like when you stop selling perfection and start selling reality

If you’ve ever wondered how to market your work without hype, felt pressured to make everything sound flawless, or wished you could attract clients who are truly the right fit, this episode is for you.

Tune in for a refreshing, candid conversation about transparency, trust, and why telling the truth (even the unglamorous parts) might just be your strongest marketing strategy.

Resources Mentioned:

Visit Mark’s Bookkeeping Service: https://letsdothebooks.com

Check Out Mark’s Coaching Resources: https://markbutler.com

Listen to A Podcast for Coaches: https://podcastforcoaches.transistor.fm

Connect with Mark: [email protected]

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: [email protected]