Culture isn’t something you hand down—it’s something you build together.

In this episode, Robin and Al sit down with Jess Johannson, Chief Human Resources Officer at Canada Goose, for an insightful conversation on shaping company culture in today’s evolving workplace. Jess shares why authenticity, employee voice, and shared ownership are critical to building a strong organizational foundation.

They explore how post-COVID expectations are reshaping HR strategies, the importance of measuring engagement, and how investing in development and flexibility is key to attracting and retaining top talent. Jess also opens up about the lessons learned from career challenges and the long-term mindset required to plant the seeds of culture for future generations.

💡 Key takeaways:

✨ Culture is Co-Created – Building culture with employees ensures alignment and authenticity.

✨ Listen, Then Lead – Trust and engagement grow when leaders truly listen and admit what they don’t know.

✨ Invest in People – Development, flexibility, and diverse offerings drive retention and performance.

✨ Growth Through Challenges – Personal and cultural growth often stem from obstacles and shared experiences.

✨ Think Long-Term – Planting foundational “trees” today creates opportunities for tomorrow’s teams.

A must-listen for HR leaders, founders, and anyone shaping the future of work.

🎧 Brought to you by Aria Benefits and Life & Legacy Advisory Group