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What does it really take to turn a passion for beauty into a thriving, in-demand business? How do you build a brand that clients recognize instantly—and keep them coming back for years? Today, I sit down with Brooke Bemis, owner of Brows by B and the Brow Battalion, to uncover the real story behind her journey from serving tables to becoming one of Wichita’s most sought-after brow artists and educators. We talk about the grit, the branding, the boundaries, and the bold decisions that shaped her career, plus the lessons she’s learned about building a business, a brand, and a life you love.
Highlights
- Brooke’s journey from her first salon job to opening her own suite
- The moment she decided to niche down and focus exclusively on brows
- How branding (and a love of pink) set her apart in a crowded market
- The power of boundaries and policies in building a sustainable business
- Why she created a unique booking system—and how it keeps her schedule (and sanity) intact
- The leap from side hustles to full-time entrepreneur (and why it was terrifying)
- Launching a product line and professional tool collection for beauty pros
- The importance of community, networking, and training your “competition”
- How to handle burnout, set boundaries, and rediscover your “why”
- Advice for new estheticians and beauty professionals
Chapters
00:00 — Welcome & Introduction to Brooke
01:07 — Brooke’s Early Career and Finding Her Niche
02:10 — Building Brows by B: The Brand and the Experience
03:33 — The Power of Branding (and Pink Everything)
05:44 — From Side Hustles to Full-Time: Making the Leap
09:19 — Creating Hype: Booking, Waitlists, and Client Experience
15:24 — Training, Mentorship, and Building Community
21:03 — Product Lines, Tools, and Teaching Clients
23:11 — Burnout, Boundaries, and Rediscovering Passion
26:05 — Advice for New Beauty Pros & Final Thoughts
Resources
- Brows by B Website & Shop — Products, trainings, and more
To learn more about Utopia Modern Salon Suites, visit our website at https://utopiamodernsalon.com/ or follow us on Instagram, Facebook and LinkedIn!
If you enjoyed this conversation, don’t forget to subscribe and share with a friend!
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