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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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You might think launching your offer through your summit sounds pushy, but what if NOT making an invitation is actually doing them a disservice? In this episode, I'm tackling one of the most common objections I hear: how to launch your signature offer through your summit in a way that feels respectful and genuinely serves your audience. You'll hear a story of someone who gained 240 new members despite being worried about her non-marketing-savvy audience, plus specific strategies for launching ethically. I'll share my "mostly consent-based launch" approach, including how to build awareness throughout your summit, communicate transparently during launch events, and provide easy opt-out options that actually make your audience appreciate you more - not less. For show notes, head to https://summithosthangout.com/303
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