In this final episode of my Shift Happens series, I’m getting super real about what stepping into my role as a fractional CMO has taught me and how it’s actually made me a stronger coach.

I’m talking about the big-picture thinking that comes with leading a marketing team, how strategy and accountability can totally transform your results, and why I’ve (finally!) learned to love analytics even though numbers used to make me cringe.

This episode is all about balance: between data and intuition, leadership and empathy, structure and flow. Whether you’re running a team or flying solo, I think you’ll see how strategy and soul really do go hand in hand.

In this episode, I share:

• Why thinking big matters, no matter your business size
• How strategy + accountability = real growth
• The surprising reason I’m now geeking out over numbers
• What CMO-level lessons have taught me about coaching

More about Maura:

Mini-sessions are booking now! Not ready for long-term marketing coaching and support, but know you need some direction, strategy, and clear, made-for-you action items to grow your business? Work with Maura to take your business (and life) to the next level! The support, guidance, and transformation inside this 90-minute session are unlike any other. It’s time to invest 90 minutes to set yourself and your business up for success and joy for the rest of 2025 and into the new year!

Need more inspirational guidance on how to make your passion a reality? Follow Maura on Facebook and Instagram. Maura shares the real human side of building and marketing your business, including strategic analysis, creative development, implementation, growth, and management.

Maura wants to hear from you and why you are here! Send her an email and share who you are and what your passion is.