This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by multifaceted watch enthusiast and author of "A Man and His Watch”, Matt Hranek. Ariel and Matt dive right into Matt’s diverse career journey from photography, writing, and media, and why the emotional connection to watches is such a significant aspect of the hobby they both love. They discuss the current landscape paved by curators playing a vital role in filtering information and guiding consumer choice, and the importance of engaging storytelling in watch marketing. The two talk about why accessibility in watch pricing is a growing concern in the industry currently, the psychology behind being into retro and modern designs, and why they believe the current era is a golden age for watch collectors with so many options available today. Ariel and Matt share their insights on the influence of celebrity culture on consumer choices, and how the emotional journey of collecting watches often ties back to personal experiences and memories. Tune into this week's Superlative Podcast with Matt Hranek and Ariel Adams, and check out Matt’s weekly Substack linked below to hear more of his thoughts on the watch industry, and so much more.

Keep up with Matt:

- The WM Brown Weekly Substack - https://wmbrown.substack.com/

- Website - https://wmbrownproject.com/

Check out this week’s sponsor:

Marathon Watch - https://www.marathonwatch.com/

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