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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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Supplier marketing is the process by which companies engage suppliers, build strong supplier relationships and create supplier value in order to capture value from suppliers in return,” Anthony Payne, CMO at HICX, explained at Supplier Experience Live 2023 Conference during a session about how to drive supplier adoption & engagement with supplier marketing.
The session covers:
What is the main cause of initiative fatigue for suppliers
What is supplier marketing
How to use a simple marketing framework to drive supplier adoption and engagement
Top 6 recommendations to drive supplier adoption and engagement
33 episodes
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