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Chris Cicconi joins the Surf and Sales Podcast to discuss what it was like to officially cut the W2 cord and go out on his own. Topics include...

  • Importance of focusing on revenue-generating activities vs. getting bogged down in branding/marketing tasks when starting a consulting business
  • Strategies for building a sustainable client base through networking, partnerships, and leveraging your personal brand
  • Challenges of scaling a consulting business too quickly and the risks of over-hiring/overhead
  • Benefits of maintaining multiple income streams and not being overly reliant on a single client or project
  • Differences in approaches between "jumping in" full-time vs. building a consulting business gradually alongside a day job
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466 episodes