Episode 11: Wrong Background, Right Results with Jesse Colón

What happens when a California city boy inherits his father's struggling cattle ranch in Mexico? For Jesse Colón, it became the unlikely beginning of a regenerative ranching revolution in the semi-desert of Zacatecas.
Jesse's story is a powerful reminder that sometimes the most innovative paths forward begin with honoring what came before. When faced with his father's deteriorating health and a ranch that had become a financial "money pit," Jesse made a pivotal decision to learn everything he could about making the operation viable—not just as a business, but as a living tribute to his father's dream.
The journey took him deep into the world of regenerative agriculture, where he discovered that the conventional, large-framed cattle genetics that dominated the region were fundamentally mismatched to the harsh local environment. Through trial and error, Jesse transformed the ranch using high-density grazing with electric fencing and by transitioning to smaller-framed, regionally-adapted cattle. The results speak for themselves: improved soil health, greater plant diversity, extended grazing periods, and most impressively, cows that can consistently produce a calf every year—something local conventional ranchers consider impossible.
What makes Jesse's perspective particularly valuable is his willingness to challenge established practices while maintaining deep respect for traditional wisdom. He's become a bridge between worlds—documenting his journey on YouTube to 20,000 Spanish-speaking subscribers and now serving as a Bos Sires distributor for Mexico. His mission is clear: highlight "legacy breeders" who have consistently selected for practical traits like fertility over fashionable traits, and make those genetics available to ranchers searching for sustainable solutions.
Explore more of Jesse’s work and see how he's proving the power of practical genetics in one of Mexico’s toughest ranching environments—through the links in our show notes. And don’t forget to subscribe for more conversations with ranchers who are rewriting the rules of sustainable cattle production.

Connect with Jesse Colón and Rancho Cinco Talentos:

YouTube: https://www.youtube.com/channel/UCADO6875jXhcloWZxYoM4EQ

Facebook: https://www.facebook.com/RanchoCincoTalentos

Bos Sires: https://www.bossires.com/jesse-colon

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

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