In this episode of the SWAT Agronomy podcast we feature Chris Hawkins. Chris is the sales director at Croptimistic Technology based in Saskatchewan. In that role he serves both farmers directly as well as the partners that Croptimistic works with. He’s also responsible for the partner services side of the business, so one of his key objectives is to help their partners grow their businesses.

Chris tells host Tim Hammerich talk about his path from the family farm to farm machinery to now ag tech. They also talk more about his experiences working with SWAT MAPS customers, why they don’t have a big sales team, and the path forward for precision agriculture.

“ When we can build a zone map for our farmers that is built on those stable properties, and they can count on that map being accurate year after year after year. Then they realized that they can manage those zones better than they could ever do in the past.” - Chris Hawkins

Follow Chris on X: @SWATMAPSHawk

00:00 Introduction to SWAT Agronomy

00:48 Guest Introduction: Chris Hawkins

02:10 Chris Hawkins' Career Journey

03:43 Understanding Precision Agriculture

08:44 Challenges and Solutions in Agronomy

13:52 Partner Services and Growth

21:48 Future of Agriculture Technology

24:21 Conclusion and Farewell