Daniel Franck, CEO of Sportway, the developer of svenskhockey.tv or Swedish Hockey TV that all teams in Sweden uses to watch games at the U12 through juniors. Daniel talks about the partnership with Swedish Hockey Federation and the penetration of participants across the footprint of rinks in Sweden and how this partnership has been crucial in getting traction with the technology. Sportway has similar partnership in Finland, Norway and Denmark and is in the middle of installing 2,000 systems in indoor handball facilities in Norway. We talk about the differences between systems in the US and how the technology often is thought to have an actual camera person and not artificial intelligence that handles the camera tracking. Next stop US and Canada? Perhaps after we air this episode. Enjoy!