Many business owners start by trying to solve a personal problem, but few scale their solution into a franchise that impacts thousands of families. In this episode of Systems Simplified, host Adi Klevit sits down with Natalie Standridge to discuss how Casa de Corazon grew from a home-based childcare into a purpose-driven franchise network.

Natalie shares how her passion for bilingual education, clean nutrition, and eco-conscious values shaped her company’s identity—and why systems and documented processes were essential for growth. She also explains how franchising allowed her to multiply impact while maintaining the cultural and educational standards that make Casa unique. For entrepreneurs and parents alike, Natalie’s story demonstrates the power of purpose combined with strong systems.