Speaking on stages is one of the fastest ways for leaders to build trust, expand visibility, and grow their business. Yet many entrepreneurs overlook speaking as a strategic tool for connection and credibility.

In this episode of Systems Simplified, host Adi Klevit interviews Jesse Cruz about how storytelling and speaking can strengthen leadership and accelerate business development. Jesse shares the emotional story that led him to speak, and he explains why vulnerability, when shared at the right time, can be a bridge to a deeper connection with his audience.

He also outlines the core elements of effective storytelling, the importance of simple language, how to build a clear three-step framework for any presentation, and how blending personal story with professional expertise leads to stronger trust and higher engagement. Jesse discusses when entrepreneurs should start speaking, how to avoid "trauma dumping," and why preparation is essential for confidence on stage.