In this episode, Hamish Conway and Sebastian Hargreaves unpack the key challenges around managing your margins when selling on Amazon Australia as a vendor. They take a deep dive into the various vendor programs like AVS, Vine, Subscribe & Save, and A+ Premium, highlighting which ones offer real value and which ones may be quietly eating into your profits. You’ll learn why many brands are unintentionally underfunding their advertising, how to approach vendor negotiations with confidence, and why treating Amazon as a hybrid of wholesale and direct-to-consumer is essential. Packed with real-world examples and strategic advice, this episode offers a clear roadmap to help brands protect their margins and grow sustainably on Amazon AU.

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