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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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In today's episode of Tactical Business, host Wade Skalsky sits down with Jason Greenwood from Greenwood Consulting. Jason explores how COVID-19 rapidly transformed B2B sales, pushing businesses to embrace digital solutions. He discusses the challenges of transitioning from traditional sales methods to e-commerce, particularly around managing product and customer data. Jason also delves into the complexities of selling in regulated industries and the importance of compliance, scalability, and customer relationships in the B2B world. Tune in to learn how to overcome these hurdles and succeed in the evolving digital landscape.
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