Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
MP3•Episode home
Manage episode 326531204 series 2877973
Content provided by Muse by Clio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Muse by Clio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In 1999, Bud Light and DDB Chicago premiered one of the great radio ad campaigns of all time, "Real Men of Genius." This week on Tagline, we dig into the campaign's greatest hits with folks on the agency, client and production sides—to see how a simple radio idea blossomed into a full-fledged entertainment franchise that spawned 200 spots over a decade, as well as TV ads, compilation CDs and even live events.
28 episodes