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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In our inaugural episode, we look at the making of the iconic "Most Interesting Man in the World" campaign from Dos Equis, from the creative team's sarcastic initial pitch, to the battle to sell it through, to the frightening first shoot day, to the demise of the celebrated campaign a decade later. Presented by GSTV.
28 episodes
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