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The Power of Messaging, Customer Advocacy, and Building Trust in Trucking
Manage episode 466448791 series 3635972
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In this episode, host Jeremy Reymer sits down with Trey Griggs, Founder and CEO of BETA Consulting Group and Director of Operations for the Broker Carrier Summit.
They discuss the critical role of messaging in sales and marketing, the power of customer advocacy, and how startups can build a strong foundation for growth. Trey also shares insights on the Broker Carrier Summit—an event designed to foster trust and collaboration between brokers and carriers—and why it's making such an impact in the industry.Listen to learn how strategic communication and relationship-building can drive success in trucking.
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