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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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On this episode of TA in the Trenches, host Matt and co-host Ryan are joined by Ashley O’Connor, SVP of Accounts & Strategic Partnerships at Radancy, to dig into one of the biggest opportunities in talent acquisition today: the intersection of data, AI, and advanced automation, especially through the lens of Generative Engine Optimization (GEO).
Ashley breaks down what GEO really is, how it differs from traditional SEO, and why optimizing for AI-powered search engines like ChatGPT, Gemini, and Perplexity is quickly becoming mission-critical for employer brand and candidate experience, particularly in healthcare TA, where margins are thin and every dollar of recruitment marketing spend has to work harder.
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