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From Tech Marketing to Toilet Paper: Hey Bamboo's Journey to Sustainable Innovation

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Manage episode 471988310 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insights highlight the importance of considering both sustainability and product quality, prompting a deeper reflection on consumer choices and environmental responsibility.

Takeaways

  • 27,000 trees are cut down every day for toilet paper.
  • Sustainability in everyday products is crucial for the environment.
  • Teenagers provide honest feedback that can influence choices.
  • Consumer awareness can lead to better purchasing decisions.
  • Sustainable products should not compromise on quality.
  • Plastic wrapping on sustainable products raises questions.
  • Exploring different brands can reveal better options.
  • Environmental impact should be a priority for consumers.
  • Feedback from family can drive change in buying habits.
  • Awareness of product sourcing can lead to more responsible consumption.

Sound Bites

  • "There could be a better way"
  • "Such a big impact"
  • "Why is it wrapped in plastic?"

Chapters

00:00
Introduction to Hey Bamboo and Jocelyn's Journey

03:30
Sustainability in Toilet Paper: The Hey Bamboo Approach

06:16
Market Entry and Consumer Insights

09:37
The Role of Social Media in Brand Growth

12:22
Bamboo as a Sustainable Resource

15:21
Future Products and Market Expansion

18:25
E-commerce Strategies and Brand Positioning

21:16
Closing Thoughts and Personal Insights

  continue reading

351 episodes

Artwork
iconShare
 
Manage episode 471988310 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insights highlight the importance of considering both sustainability and product quality, prompting a deeper reflection on consumer choices and environmental responsibility.

Takeaways

  • 27,000 trees are cut down every day for toilet paper.
  • Sustainability in everyday products is crucial for the environment.
  • Teenagers provide honest feedback that can influence choices.
  • Consumer awareness can lead to better purchasing decisions.
  • Sustainable products should not compromise on quality.
  • Plastic wrapping on sustainable products raises questions.
  • Exploring different brands can reveal better options.
  • Environmental impact should be a priority for consumers.
  • Feedback from family can drive change in buying habits.
  • Awareness of product sourcing can lead to more responsible consumption.

Sound Bites

  • "There could be a better way"
  • "Such a big impact"
  • "Why is it wrapped in plastic?"

Chapters

00:00
Introduction to Hey Bamboo and Jocelyn's Journey

03:30
Sustainability in Toilet Paper: The Hey Bamboo Approach

06:16
Market Entry and Consumer Insights

09:37
The Role of Social Media in Brand Growth

12:22
Bamboo as a Sustainable Resource

15:21
Future Products and Market Expansion

18:25
E-commerce Strategies and Brand Positioning

21:16
Closing Thoughts and Personal Insights

  continue reading

351 episodes

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