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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Two powerhouse Australian creatives. Seven years of podcasting wisdom. One honest conversation about building something that lasts.
In this episode of The Talk Freelance To Me® Podcast, host Ashley Cisneros Mejia sits down with Rachel Smith and Lynne Testoni, co-hosts of The Content Byte and long-time champions of Australia’s freelance community. What started as a simple idea has grown into a seven-year journey filled with collaboration, community building, and a ripple effect that has touched writers around the world.
ABOUT OUR GUESTS
Rachel Smith is an Australian journalist, copywriter, and community builder who founded Rachel's List, a long-running hub for paid freelance opportunities. Rachel co-hosts The Content Byte with fellow Sydney journalist Lynne Testoni, a writer–editor with 20+ years covering interiors, design, building, and food and a sought-after speaker on pricing and sustainable careers. The Content Byte is a weekly interview show for people who use words to make a living, sharing practical tips and honest stories from inside the industry. Special thanks to Rounded, official sponsor of The Content Byte. Rounded is an Australian accounting platform built for freelancers.
Full show notes and transcript here.
Talk Freelance To Me - Where Self-Employed Women Writers, Freelancers, and Solopreneurs Meet to Master the 1099 Contractor Lifestyle
FREE GIFT JUST FOR YOU
Discover 220+ freelance service ideas to diversify your income using the skills you already have. This free guide helps writers and creatives expand into new offers, niches, and formats—without starting from scratch. Get your diversification guide here.
BIG MONEY FREELANCE WRITING GUIDE
This 27-page directory contains over 100 places to find high-paying freelance writing gigs. Buy yours here!
1:1 BUSINESS COACHING
Click here!
LET'S BE SOCIAL!
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LinkedIn
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Twitter/X
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Website
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Chapters
1. How to Write Your Freelance Success Story with Rachel Smith and Lynne Testoni of The Content Byte (00:00:00)
2. Meet Lynne Testoni and Rachel Smith, hosts of The Content Byte Podcast (00:02:43)
3. How Lynne and Rachel started the podcast, their partnership, and initial challenges. (00:03:51)
4. The impact of The Content Byte Podcast: Building relationships, collaborations, and community. (00:07:12)
5. How Lynne and Rachel divide podcast responsibilities and handle creative disagreements. (00:08:51)
6. Sponsorship: How they secured a sponsor, what’s included in their media kit, and lessons learned. (00:13:03)
7. Community building: The crossover between Rachel’s List and The Content Byte, and the value of podcasting for community engagement. (00:19:12)
8. The personal side: How podcasting has made Rachel more visible and connected. (00:22:11)
9. Lynne’s experience with public speaking and how it shaped her podcasting style. (00:24:11)
10. The Content Byte Summit: Deciding to host live events, lessons learned, and the impact on the community. (00:26:17)
11. Ripple effects: Books, masterminds, and careers sparked by the summit and podcast. (00:29:00)
12. Personal and professional growth: How co-hosting has helped Rachel and Lynne, and what’s next for them. (00:32:00)
13. Advice for collaborations: Choosing the right partner, dividing responsibilities, and starting small. (00:36:00)
43 episodes
