This week, Senior Managers Heidi Csencsits and Mike Johnson talk about a recent client project, where The Parker Avery Group helped a home décor retailer define and standardize product attributes across 50,000 items to improve the omnichannel customer experience and merchandising effectiveness. The two retail experts also outline the importance of strong master data management and governance as the backbone of all retail omnichannel initiatives, as well as best practices and tips on getting started.

We invite you to learn more about The Parker Avery Group's consulting services by visiting: https://parkeravery.com/services/

You may also like this content:

Retailer’s Master Data Management Improvements Drive Omnichannel Growth: https://parkeravery.com/industry-experience/retailers-master-data-management-improvements-drive-omnichannel-growth/

The Expert Guide to Data Governance in Retail: https://parkeravery.com/data-governance-in-retail/

Project Planning: Four Considerations for Data Readiness: https://parkeravery.com/four-considerations-for-data-readiness/

Introduction music: On My Way by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4163-on-my-way
License: http://creativecommons.org/licenses/by/4.0/

Cover image by Jorge Guillen from Pixabay