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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitability.
They discuss how brands can enhance their pricing power through emotional resonance, sustainability, and effective communication. The conversation highlights the importance of brand differentiation and successful brands' strategies to maintain their value in a competitive marketplace.
Learn more in this insightful article: https://researchworld.com/hot-topics/the-shield-of-pricing-power-why-strong-brands-don-t-blink-at-inflation
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