HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Chapters
1. #647 Creative Growth: Scaling with Strategy Over Content Overload (00:00:00)
2. Soha explains that successful entrepreneurship requires taking action on ideas that feel right rather than overthinking details like money, connections, or expertise requirements. (00:01:39)
3. Most brands incorrectly confuse visibility with actual growth, leading to ineffective marketing strategies that don't convert viewers into customers. (00:07:12)
4. Creating an irresistible offer that customers cannot refuse is fundamental to business success, as referenced from Alex Hormozi's "$1 Million Offer" book. (00:07:40)
5. Building trust requires purchasing an Instagram page with several thousand followers because people believe what they see in follower numbers rather than engagement quality. (00:14:24)
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