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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Should you write a book to build your brand—or could it actually hold you back?
In this insightful episode, best-selling author and brand strategist Doug Crowe joins Talking with the Experts to reveal the truth about using books as a personal branding tool. Doug shares when a book can become your greatest credibility booster—and when it’s simply a distraction that drains your time, money, and focus.
With decades of experience helping entrepreneurs and thought leaders navigate publishing, Doug unpacks the decision-making process behind every successful author-brand. He explains how to identify if your message is ready for print, what signs show a book will strengthen your authority, and the red flags that mean you should pause or pivot.
You’ll also discover powerful alternatives to publishing—ways to build visibility, impact, and trust without ever writing a page.
🎧 Tune in to learn how to make your story work for you, not against you.
🔗 CONNECT WITH DOUG
LinkedIn: https://www.linkedin.com/in/thedougcrowe/
Website: https://authorityfusion.com/
#PersonalBranding #AuthorBranding #BookMarketing #ThoughtLeadership #EntrepreneurMindset #BusinessGrowth #PodcastForEntrepreneurs #DougCrowe
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Chapters
1. #651 Write a Book or Not? The Truth About Personal Branding Success (00:00:00)
2. Books alone accomplish nothing without strategic marketing and distribution, as approximately 2 million new books are published annually competing for the same audience attention. (00:02:47)
3. Modern automation and Amazon's platform have made self-publishing accessible to anyone within minutes, eliminating the need to seek traditional publisher approval. (00:04:18)
4. Intentionally mentioning organizations like Vistage and American Cancer Society in book content can lead to keynote speaking opportunities with those same organizations. (00:09:09)
5. Book covers should either answer existing reader questions, create curiosity, or present puzzles rather than featuring author photos, which serve vanity over marketing purposes. (00:14:01)
6. Books provide permanent foundational branding elements that work continuously and never get discarded, unlike temporary social media content that gets forgotten. (00:15:51)
7. Producing well-positioned books requires significant resources, time, patience, and professional teams, but creates permanent digital assets unlike typical marketing expenses. (00:22:21)
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