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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if you could replace all your marketing with just one story?
In this mind-shifting episode of Talking with the Experts: Business Insights, Kris Jones reveals how her Signature StorySelling System™ turns your brand story into a full-time sales engine.
After years of working with Nike and Adidas, Kris discovered that most entrepreneurs are drowning in marketing noise—posting endlessly, running ads, and still feeling invisible. Her solution? Strip it all back to a single, powerful story that does the selling for you.
Kris shares how to identify your brand’s emotional core, distil it into a compelling narrative, and use it to create lasting connection and effortless conversion. Whether you’re a coach, consultant, or small business owner, this conversation will help you simplify your marketing, amplify your message, and finally make your story work as hard as you do.
✨ CONNECT WITH KRIS
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
Facebook: https://www.facebook.com/reddoorportland
Instagram: https://www.instagram.com/reddoordesign
Website: https://www.reddoordesigns.com/
📌 PROMOTION: https://www.reddoordesigns.com/book
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DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.
Chapters
1. #654 Replace All Your Marketing with One Story – Kris Jones Reveals How (00:00:00)
2. Traditional solutions like templates, copywriters, and client feedback failed because outsourcing voice doesn't capture authentic brand personality, leading to a fundamental business shift. (00:01:40)
3. Seven fundamental story components include positioning the business owner as the guide (like Yoda or Mr. Miyagi) rather than the hero, clearly articulating the problem solved, and providing a simple three-step plan with clear calls to action. (00:08:25)
4. Effective storytelling requires showing clients both the positive outcomes after working together and helping them avoid failure, as human brains are more motivated by loss avoidance. (00:11:50)
5. Story integration extends across all business platforms to ensure congruent and consistent messaging that converts website visitors into paying clients. (00:13:38)
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