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Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson

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Manage episode 484313522 series 2870131
Content provided by Talks at Google. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talks at Google or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

You’ve definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms.

Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.

  continue reading

589 episodes

Artwork
iconShare
 
Manage episode 484313522 series 2870131
Content provided by Talks at Google. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talks at Google or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

You’ve definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms.

Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.

  continue reading

589 episodes

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